He has previously Kickstarted a limited edition of one of his previous novels, which brought in $6m.īut he says he is stunned by the numbers updating every few seconds on the Kickstarter page as more fans join the 87,000 who have already pledged money for his new books.
Sanderson admits to having some expectations of a big hit from the project, describing himself as a creative “who is also very entrepreneurial minded”. I can’t wait to see what the coming days will bring.” He and his team have spent decades building his audience and thrilling them with his myriad intricate fantasy works, positioning him perfectly to smash Kickstarter’s records and soar to this unprecedented level of success. Oriana Leckert, director of Publishing & Comics Outreach, said: “It’s been so inspiring to watch Brandon Sanderson’s massive community rally around this ambitious project with such fervour. He said: “I went to bed on Tuesday night after we’d launched the Kickstarter and when I woke up on Wednesday we’d … passed $8m.” The previous record for a crowdfunded project on Kickstarter was seven years ago when the Pebble smartwatch realised $20.3m after its 30-day campaign.
Speaking from his home in American Fork, Utah, Sanderson said the last few days had been “insane”.īrandon Sanderson’s novels on sale in the US. Since then, he has published 11 novels through mainstream publishers Macmillan and Random House in the US and Gollancz in the UK, including his bestselling Mistborn and Stormlight Archive series. Sanderson rose to prominence in 2007 when he was chosen by the widow of the late author Robert Jordan to complete the Wheel of Time fantasy series, adapted for TV last year by Amazon Prime. With the Kickstarter running until 1 April, that potentially puts him in the earnings bracket of thriller writer James Patterson, who scored $150m (£113m) in 2009 for a 17-book deal Barack and Michelle Obama, who got a joint advance of $65m for their memoirs in 2017, and pop singer Britney Spears, who landed a $15m deal for a book on the conservatorship scandal that has dogged her life. Nebraska-born Sanderson has, at the time of writing, earned $23m (£17.5m) from fans who are paying upfront for copies of the four novels to be released next year, in effect funding their production, printing and distribution – and Sanderson’s pay packet for writing them. And less than three days after launching the project on Kickstarter he broke the platform’s record for the highest earnings in its 13-year existence. When he woke up on Wednesday, it was to, in effect, one of the biggest book deals in history.
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